Thursday, March 10, 2011

POLL: Whose model should Lincoln follow as they rebuild?

New Poll posted at the top of the page.

Ford brass have made no bones about it: The Ford brand's revitalization is well underway, and they're setting their sights on Lincoln.

Not to say that all of the current Lincoln products are bad, but the MKZ, MKS, MKX, and MKT certainly aren't setting the sales charts on fire. (Out of respect for Lincoln, I won't bother listing the ancient Town Car or the brace-face Navigator)

Most agree that Lincoln needs a new direction as a brand: Selling chromed-up Fords with thicker leather and more wood doesn't work anymore. So, which established luxury brand's model would you like to see them follow? Feel free to comment with ideas. I'm sure Ford would appreciate the help.

Poll note: I didn't include all luxury players as options, just those that I thought would provide the widest array of options. For those of you who want to vote for Cadillac, I'm sorry. I just can't even recommend that. 

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